As artificial intelligence expands and the demand for digital infrastructure accelerates, rural America is increasingly at the center of conversations and controversies over energy production, data centers, land use, and economic development. But who benefits from these projects, who bears the costs, and how can rural communities ensure they have a meaningful voice in decisions that will shape their future? In this episode, Michelle Rathman welcomes community and economic development expert John C. Shepard for a thoughtful discussion about the opportunities and challenges surrounding data center development and the growing demand for energy infrastructure in rural communities.

Together, they examine why data centers have become one of the most significant and controversial topics facing rural leaders today. The conversation explores how local governments can balance economic development with responsible land use, environmental stewardship, infrastructure planning, and community quality of life. Shepard explains why transparency, comprehensive planning, and strong local governance are essential as communities navigate proposals from large corporate developers seeking land, water, and power resources.

The discussion also highlights practical strategies for local officials, planners, and community leaders, emphasizing the importance of asking questions, building partnerships, protecting community interests, and ensuring rural communities remain active participants, not passive recipients, in shaping their future.

This episode was made possible by our partner, The National Association of Rural Health Clinics.

Join the National Association of Rural Health Clinics in Louisville, Kentucky, September 28 through October 1, for the NARHC Fall Institute, the only national conference designed exclusively for Rural Health Clinics.

Whether you're new to the RHC world or a seasoned leader, you'll gain valuable insights, make meaningful connections, and discover practical strategies to help your clinic thrive. Register today at

NARHC.org.

RESOURCES:

- https://www.brookings.edu/articles/local-implications-data-centers-rural-communities-us/
- https://jcshepard.com/2026/06/the-full-energy-picture-in-2026/
- https://www.narhc.org/narhc/Conferences.asp

The Rural Impact

Episodes

Pathways to Powering Rural America with John C. Shepard